I don’t know how many of you remember Alta vista. That was the number one search engine before Google and yahoo. That problem we had back then is that it was too easy to trick the search engine. If you wanted to promote a site for your pizzeria all you had to do is have a page that has the word pizza more then the one ranked under you. That wasn’t real seo, you just had to keep adding the keyword to your site.
Lately it’s been the same with links. Once you needed a lot of them so you could just place a link on any site you wanted and that would count. Today you need quality links, links from site that are relevant to you nitch. But I for one don’t think it’s going to stop there. Google is trying to get better results for their visitors, in order to do that their making our jobs a lot harder.
Today you need to get traffic from other sits and not just focus on Google serps. And there are a lot of sts that can generate quality traffic. Sites like you tube, slide share and face book. Think of it like telemarketing. Once you could just call anyone with some boring script and they would buy. Todays customer is smart and wants to know what’s in it for him. That change just made us better salesmen.
I know not all of us feel comfortable uploading videos. But uploading sileds is a lot easier. To get stared go to slide share now.